লোকদেবী মনসা ও চণ্ডী’র বাণিজ্যিকীকরণের চিত্র : একটি পর্যালোচনা / A Discussion on the ‘Commercialization’ of Flok Goddesses Manasa and Candi

Abstract

‘Manasa and Candi’are known as popular flok goddesses of rural Bengal. These deities are worshiped based on faith and fear in the different parts of Bengal. Despite being established as deities in ‘Mangalkavya’ they assume different names in different parts of Bengal. In Markandeya and Brahmavaivarta Purana, both deities have lineage to Purana, but in Mangalkavya they are mostly flok goddesses. In Floklore their appreances are contains both ‘Purana’ and ‘Flok’ identities. In Manasamangal and Candimangal Kavya, which were written between 15^th to 18^th centuries, the commercialization of these deities can be classified in different aspects. Firstly, the conduct of fares during the worship of these deities. Second, the presence of both deities in flok art and paintings. Third, the representation of different events to talk the Mangalkavya trough ‘Palagaan’, ‘Jatra’ etc. Forth, the commercialization of these two deities trough television programme, serials, cinema etc.